Guangdong Ace-tec Co., Ltd.
Guangdong Ace-tec Co., Ltd.

The Status Quo of Direct Sales and Market Development of Beauty Instrument Factories

Many people who love beauty will buy home beauty equipment. Using home beauty equipment can improve various skin problems, such as acne, blackheads will be reduced, and the skin will become firmer.

In different skin areas, beauty lovers will use different beauty instruments. There are also many types of beauty instruments, including those that clean the skin, those that massage the skin, and those that introduce and allow skin care products to be absorbed faster.

According to research, women are willing to spend more and more money for beauty and youth. The market for home beauty equipment is very large. Today, I will introduce the development trend of beauty instrument factory direct sales and market.

1. Why should you use direct sales of home beauty equipment?

Public data shows that the global home beauty equipment market is rising, and its compound annual growth rate is expected to reach 20.2% between 2013 and 2023.

And China is one of the fastest growing beauty device markets in recent years. According to public information, in this year's 618, the sales of beauty appliances on the Jingdong platform increased by 300% year-on-year, and the sales of household beauty equipment on the Tmall platform increased by 8 times. Sales of beauty equipment in the Chinese market are expected to reach 8.26 billion yuan in 2020.

These data are enough to reflect the great development potential of beauty instrument products in the domestic beauty market.

2. The development trend of home beauty equipment market

With the development of the country, people's economic level is getting higher and higher. More and more people are paying more and more attention to their own maintenance, which also makes the beauty instrument market more and more extensive.

According to research data, the market size of China's medical and aesthetic equipment industry in 2020 is 42.54 billion yuan, and it is expected that the market size of China's medical and aesthetic equipment will exceed 50 billion yuan in 2021.

The report also shows that as of June 25, 2021, the registered capital of China's medical and aesthetic equipment industry-related enterprises is less than 1 million yuan, accounting for 36%, which indicates that there are a large number of small medical and aesthetic equipment enterprises in the industry; from the perspective of enterprise ownership, limited liability companies account for more than 80%, and individual industrial and commercial enterprises account for 16%.

According to the "2020 Online Home Beauty Device Consumption Insight Report", in a survey of 3,000 female Internet users aged 20 to 49, 59% of women said they had used at least one home beauty device. In 2021, the size of China's beauty instrument market is expected to be close to 10 billion yuan.

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