OEM & ODM Manufacturer

1.Efficacy: No more false promises

Consumers are more aware of product transparency and practicability, and their buying habits tend to be more about products that they feel safe.

There are some award-winning products that have been on the market for many years. Taimana said, "The focus of 2023 is not the trend, but the data." It is possible to obtain the best current efficacy data for a certain product from more than ten years of experience in the industry at the fastest speed, and effectively make and launch it. That's the winner.

2. Evaluation: "Resetting the Base"

From the perspective of innovation, the beauty industry may be in a boring market in 2023. It is the trend to optimize and reset its own infrastructure and focus on sustainable development.

3. Expression: The return of fun

Contemporary people's pursuit of self-expression and individuality will become more and more intense, and they will be more brave to try new things. The beauty industry will continue to develop and will explode in a certain period of time. It is necessary to constantly pay attention to the trend of consumer demand and expression trend, which may unearth new business opportunities.

Source address:https://www.cosmeticsdesign-asia.com/Article/2023/01/09/beauty-trends-2023-how-the-v