中文
On January 12, 2023, ELLE magazine pushed 22 head massagers to end consumers, providing a lot of information for the industry development of such instruments, the main information are as follows.
1. the main selling points
2. selection guide
3. 22 products recommended selling points and basic product information
1. Main selling points
Home use
Multi-site use: neck, eyes, shoulders
Key: Can care for the scalp, maintain a good scalp environment for hair growth
2. Selection guide
End customers mainly choose the products according to their needs from the following 3 directions
Manual massage head VS electric head massager
Body available range
Waterproof or not
3. 22 recommended selling points of the product (collation and summary)
In the case of having the basic functions, each brand according to different market objectives, the introduction of unique products, in general, ELLE based on the following points to select the product.
Price: good value for money
Popular technologies: concurrent EMS common use
People with specific needs: products designed to address dry scalp and
New technology: update a part of the technology that is different from the general market
Experience: product design that mimics the salon experience
Popular demographic: designs that are in line with artificial body science and popular aesthetics